Blog

SEO

- 10 October 2017

7 Home Truths You Need to Consider Before you Begin SEO Activity

Are you about to embark on a search engine optimisation (SEO) program? Have you launched a new website and learned that you need to more than build for "them to come"? Before you throw yourself...

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digital marketing

- 20 September 2017

Snap Up Those Leads - A Photographers Guide to Lead Generation

You have all the boxes ticked – a brilliant eye, a standout portfolio and an extensive understanding of photography! So, why is it hard to win new customers? Being a professional photographer is...

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digital marketing

- 13 September 2017

Generate Leads Through Social Media: A 6 Step Process

With more time spent on social media than any other digital medium, there’s no better way to reach your audience than via social platforms.   Here we explore 6 steps that you can implement to...

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eCommerce

- 7 September 2017

4 Game Changing Learnings from the 2017 Google Retail Academy

This year's Google’s Retail Academy at Melbourne's Glasshouse featured the creme de la creme of Google’s retail specialists as well as representative’s from Hanes Brands, owner of iconic...

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eCommerce

- 7 September 2017

20 Freighting eCommerce Marketing Statistics from Google Retail Academy 2017

Christmas Shopping is on it’s Way Australian retail foot traffic is forecast to increase by in 3.8% 2016-2017 Online traffic is predicted to increase by 17%  

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digital marketing

- 23 August 2017

Delight Your Users and Drive Conversions With Mobile Site Design

The reliance on mobile devices to research products, find a service and make purchases is ever increasing, so having an effective mobile site is extremely important to the success of your business.

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digital marketing

- 16 August 2017

Website Anatomy: 7 Key Components of a Site That Generates Leads

In the digital age, your website isn’t just a website. It is a valuable business tool that turns prospects into customers. Or, at least, it can be if it has the right components.

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digital marketing

- 10 August 2017

12 Powerful Examples of Artificial Intelligence in Use Today

“Artificial Intelligence” is actually advanced machine learning software that uses behavioural algorithms to conform to human likes and dislikes. While in reality, these machines aren’t getting...

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Adwords 101

- 3 August 2017

Avoid Google Adwords Budget Blow Out - Manage Your Negative Keywords

One of my favourite speakers, Avinash Kaushik, relates a story of an advertiser who was selling ‘Night Stands’ through AdWords. They were getting excellent click volume, and maxing out their...

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