12 Powerful Examples of Artificial Intelligence in Use Today

digital marketing - 10 August 2017

“Artificial Intelligence” is actually advanced machine learning software that uses behavioural algorithms to conform to human likes and dislikes. While in reality, these machines aren’t getting smarter, their capabilities are improving.


Apple’s famous personal assistant, Siri, is a voice-activated computer that uses machine-learning technology to communicate with humans. It also performs functions like helping people find information and sending messages.


Amazon's product, Alexa, has revolutionised the way we get information. It can decipher nearby speech and help scour the web for information, set alarms, schedule appointments, shop and do numerous other things.


We’ve all heard of Tesla – the smart car praised for its self-driving features and its predictive abilities. People see it as technologically chic, a requirement for the “in” crowd.


A blend of behavioural science and machine learning, Cogito was created to enhance empathy among customer service reps in their relationships with customers. 


A company that uses AI to improve the customer’s experience in the travel industry, Boxever has become a leader in the field, assisting its customers as they look for ways to help their clients with their travel itineraries.

John Paul

A travel concierge company known for its predictive algorithms that help determine its clients’ needs and desires, John Paul serves millions of customers through companies like Air France and VISA.


Amazon’s AI is able to calculate people’s buying interests based on their online behaviour. It's becoming so smart that it be might be tempting to think it would eventually predict what we want to buy. 


Netflix uses predictive technology to gauge people’s film likes based on their reactions to and choices of films. Yet, the more popular movies get noticed most, leaving the rest unnoticed.


Pandora is a service that manually analyses songs through a team of professional musicians. This system has a knack for recommending songs that people, surprisingly, end up loving.


This well-known learning thermostat uses algorithms to determine people’s heating and cooling needs, and can consequently predict and adjust a room’s temperature. It now includes a suite of cameras.


A Python library, Chatterbot is a type of AI present in machines called chatbots, which use machine learning algorithms to converse with users, both through auditory and textual means.


HubSpot's CRM platform has integrated with the company's new AI project, GrowthBot, a chatbot created to help expedite the sales cycle by providing sales and marketing teams with pertinent data and suggestions on how to act on that data.

Mat McCoy
Account Executive                                                                                                                                                                     

Author Bio: Mat is a digital marketing specialist whose passion for connecting with consumers through online channels is perhaps only outmatched by his love of backyard cricket.  Before embarking on a career in search marketing he joined BizWisdom from a creative advertising agency where he specialised in digital production and multi-channel campaign management. When he isn’t searching for new ways to reach online marketplaces for his clients, you’ll find him out and about keeping fit, discovering new music, movies and local hangouts around Melbourne.


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