PPC Agency Melbourne

Paid search advertising (also known as PPC or pay-per-click advertising) is a digital marketing channel where businesses place ads on search engines like Google to appear when users search for relevant keywords. You only pay when someone clicks your ad. Paid search allows you to reach high-intent prospects at the exact moment they’re actively looking for your products or services.

Paid search works through an auction-based system. Advertisers bid on keywords, and search engines use a combination of bid amount, ad relevance and landing page experience to determine which ads appear and in what position. A strong paid search strategy focuses on keyword intent, compelling ad copy, conversion-optimised landing pages and continuous optimisation to maximise ROI.

SEO focuses on earning organic rankings over time, while paid search provides immediate visibility through paid placements. Both channels complement each other. Paid search delivers fast results and precise targeting, while SEO builds long-term authority and sustainable traffic. Together, they create a more powerful search presence.

There is no universal budget. Your ideal spend depends on your industry, competition, growth goals and target cost per lead or sale. A professional paid search agency will help define a budget aligned to your objectives and scale investment based on performance.

Paid search campaigns can begin driving traffic and enquiries within days of launch. Performance typically improves over the first 30–90 days as data is collected, keywords are refined and conversion rates increase through optimisation.

We primarily manage Google Ads, including Search Network, Display Network and remarketing campaigns. Depending on your strategy, we may also incorporate Microsoft Advertising (Bing Ads) to extend reach and capture additional high-intent search traffic.

Paid search is effective across many industries, including professional services, eCommerce, healthcare, trades, construction, education and local services. Any business with customers actively searching online can benefit from a well-executed paid search strategy.

Successful paid search campaigns are built on strong keyword research, clear targeting, compelling ad messaging, high-quality landing pages and ongoing optimisation. Just as important is accurate conversion tracking so every decision is guided by real performance data.

Yes. We ensure your ads send traffic to pages designed to convert, not just pages that exist. This includes messaging alignment, clear calls-to-action, fast load times and user experience improvements that increase conversion rates.

We track metrics that matter to your business, including leads, sales, cost per acquisition, return on ad spend and conversion rates. You’ll receive transparent reporting and insights that show exactly how your campaigns are performing and where improvements are being made.

Paid search and paid social serve different purposes. Paid search captures existing demand from users actively looking to buy, while social advertising is better for awareness and audience building. For most businesses, the strongest results come from using both channels together.

While platforms like Google Ads are accessible, achieving consistent ROI requires deep expertise, ongoing optimisation and strategic oversight. Working with an experienced paid search agency helps avoid wasted spend, improves performance faster and frees your internal team to focus on other priorities.

It is extremely unlikely that you will not get results, but if for some reason you are not happy with the performance of your paid search advertising program then you can cancel at any time with 30 days notice.

We will assign a team to manage your campaign as soon as you engage our services. Your team will typically consist of a paid search advertising account manager and an account director who each play a different role in ensuring the success of your campaign. However, your unique team may differ depending on the makeup of your program and your specific requirements.

We will begin planning your paid search advertising program within 24 hours of engagement.

We provide paid search advertising services to clients across Australia, including Melbourne, Sydney, Brisbane, Adelaide, Hobart, Perth & The Northern Territory.