Facebook Advertising

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facebook-ads-for-online-store INCREASE REVENUE

Not your typical Facebook advertising agency

The marketing world is full of social media cheerleaders, phony thought leaders and fake news. The cold reality is that despite all its promise, too much social media activity fails to deliver real business outcomes due to poor implementation, well-meaning but misguided administration or the fatal mistake of placing tactics before strategy. But it doesn’t have to be that way.

BizWisdom’s Facebook advertising results outperform the competition, because our approach is unlike the competition’s. Our Facebook advertising is underpinned by proven marketing theory, combined with practical knowledge from working with some of Australia’s biggest brands. Experience the difference yourself by requesting a no-obligation proposal today.

Grow your brand online with Facebook advertising that achieves real business outcomes


Facebook advertising.
Knows no bounds.

The Facebook advertising network is one of the most powerfully flexible online channels for reaching your target audience.

In fact, your typical C-level executive, procurement officer or office manager spends as much time on Facebook as does any shoe-loving, handbag purchasing, electronics obsessed consumer.

Which is why Facebook advertising is not only an unrivalled driver of B2C sales but also why it so consistently outperforms LinkedIn for B2B lead generation.

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Social media.
Is now mass media.

Facebook now has more than 16 million monthly active users in Australia, which means that 64% of the total population of Australia are active Facebook users.

What’s more, usage of the platform is high across all age groups, meaning that you can now reach almost anyone, regardless of age, gender or interest.

Today Facebook advertising is one of the most accessible and cost-effective methods of reaching your audience at scale and with BizWisdom’s careful targeting and skilled management, it can also be a key driver of your organisation’s growth.

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Looking for a Smarter Facebook Advertising Agency? It’s nice to meet you.

Facebook advertising.
Full funnel.

Don’t apply a post and pray approach to Facebook advertising. Reach your audience at every stage of their buying journey. At BizWisdom we apply our Marketing Operating System™ approach to Facebook advertising, ensuring that your Facebook Ads work to;

  • Drive awareness of your brand / product
  • Solidify your brand’s core mental structures in the mind of your audience
  • Increase inclusion of your offering within your audience’s consideration set
  • Generate leads / subscribers
  • Drive direct purchase

Intricate targeting.
Beautiful creative.
Witty copy.

Intricately crafted audience targeting, beautiful creative & witty ad copy is what our clients have come to expect and what you will appreciate when you choose to work with the BizWisdom agency team.

Whether you have an in house creative team, work with a creative agency or have no design capabilities at all, BizWisdom will work with you your way. We’ll apply the right mix of specialist skills to your account so that your Facebook ads stand out, resonate with your audience and drive the success of your brand in real, measurable ways.

It’s what we do.

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Facebook today.
Tomorrow the world.

When you choose to work with BizWisdom, you gain access to a team of digital marketing specialists and media planners who will work together with you to develop your unique digital roadmap.

At BizWisdom we excel at crafting integrated, multi-channel marketing programs where each channel not only performs in its own right, but works in tandem with your other marketing channels to grow your brand online and deliver real business outcomes to your organisation.

Conquer Facebook today, the world tomorrow.


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Big Facebook thinking.
Sized to fit.

BizWisdom is the team behind the Facebook advertising campaigns of Australia’s best brands.

But that doesn’t mean that you need to be a big brand to benefit from our expertise. We’ll meet you where you are. If you have the desire to grow your business, then we want to help you get there.

With BizWisdom you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.

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Data, Analysis & Performance is at the core of everything we do.


Performance data.
At your finger tips.

BizWisdom clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.

BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your Facebook ads and report back up the chain.

Access BizWisdom Analytics from your desktop computer, tablet or any internet-enabled mobile device. The days of wondering what your digital agency is doing are over.

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Concise, Consistent & Clear.

When you choose BizWisdom as your Facebook advertising agency you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to act and inform the key people in your organisation on the success of your Facebook ads. With BizWisdom you will never need to chase up a report again.

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Trusted by great brands

BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.

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  • ;atitude-37-agency
  • fastrack-v8-racve-agency
  • epicure-logo
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A case study.

Since switching their Facebook advertising to BizWisdom, iconic fashion retailer Wittner has seen an incredible 23 times return on their Facebook advertising spend.

Imagine what this kind of return would mean for your brand.

Read the Wittner case study



Want to learn more?

Request your no-obligation, 100% custom Facebook advertising proposal now and learn how BizWisdom would utilize Facebook ads to grow your brand.

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Who we are & what we stand for

Sam McEwin

BizWisdom Founder & Director

“BizWisdom was founded by a deep passion for nurturing client relationships and transforming ideas, no matter how big or small, into success stories.

It’s our job at BizWisdom to reduce the burden of an increasingly complex digital landscape and allow you to focus on the business activities you do best.

We are here to share our inspired digital thinking, so that your business and brand can grow online and prosper.”


All the power of Facebook Ads expertly crafted, optimised & maintained


Facebook Lead Ads
  • Grow Your Database Fast with Facebook Lead Ads
  • Two Tap Mobile Subscription
  • Full Mobile Page Takeover
  • Generates as Much as 4X Leads of Regular Newsfeed Ads


Facebook Shopping Feed Ads
  • Facebook Advertising For eCommerce
  • Leverage Your eCommerce Shopping Feed Inside Facebook
  • Display Beautiful Shopping Collections that Sell
  • Feature Products that Your Visitors Have Viewed Previously
  • Make Cart Abandonment a Thing of the Past with Facebook Cart Abandonment Ads.


Facebook Video Ads
  • Bring Your Ads to Life with Video
  • Combine Rich Video with Advanced Audience Targeting to Reach Your Ideal Audience
  • Use Sequenced Story Telling to Boost Engagement and Capture More Leads and Sales.
  • Capture your Slice of Facebook’s Almost 4 Billion Daily Video Views


Facebook Retargeting / Remarketing
  • Serve Highly Targeted Ads to Your Most Valuable Prospects
  • Re-Engage Non Converting Site Traffic
  • Create More Relevant Ads by Leveraging Usage Data from Your Own Website
  • Improve The Conversion Rate Of Your Website


Facebook Custom Audiences
  • Use this Advanced Feature to Get the Most Leads / Sales From Your Facebook Advertising
  • Use 1st Party Data Such as Your Email Database to Build High Converting Audiences on Facebook.
  • Create Niche Audiences Using the Preferences and Attributes from Your User Database.


Facebook Look-a-Like Audiences
  • Use Your Retargeting Lists to Build Look-a-Like Audiences who Share Common Attributes with Your Most Valuable Customers
  • Use Your Custom Audiences to Build Look-a-Like Audiences who Share Common Attributes with Your Most Valuable Customers

Connect with us

Contact us for a free consultation. We’d love to see how we can help your business connect
with more customers online.

Enquire Now

Request a proposal

Please take a moment to fill in your details below. Once we have received your request we will contact you to arrange a time for a discovery session so that we can properly understand your business objectives and begin the preparation of your proposal.

    Facebook Advertising FAQs

    Broadly speaking there are two main categories of agencies when it comes to Facebook marketing. Those who deal with Facebook page management (organic posting & audience engagement) and those who run advertising campaigns (paid promotional activity to meet a core business objective).

    Organic posting can be a meaningful part of a brands marketing mix, particularly for large brands with a big customer base. However, in our experience it rarely drives direct sales or leads into a business.

    Facebook advertising on the other hand provides a more targeted approach and while it can be used to engage an existing audience it often excels in generating direct leads & sales as well as building brand awareness within a brands target audience.

    BizWisdom is a Facebook Advertising agency. We specialise in Facebook advertising solutions which are tailored to specific business outcomes, such as generating leads or growing sales.

    More than 60% of the Australian population is active on Facebook which makes Facebook advertising one of the best and most efficient ways of reaching your audience.

    Furthermore, Facebook provides a unique mix of visual and engaging ad formats, so it can be tailored to meet a wide variety of objectives.

    Facebook advertising consists of four main components; your campaign objective, audience targeting, ad creative and advertising budget.

    At BizWisdom we will work with you to understand the campaign objectives that are most meaningful to your business and tailor a Facebook advertising program that includes the right mix of targeting and advertising creative to achieve your objective within the budget that you set.

    BizWisdom provides a fully managed service where the setup, management and optimisation of your Facebook advertising program are taken care of by our specialist team.

    At BizWisdom our unique methodology has helped some of Australia’s most forward-thinking brands achieve sales results that were previously unheard of from Facebook advertising.

    Facebook advertising is highly flexible and we have seen success in driving a wide range of business outcomes including brand awareness, lead generation & retail sales.

    Because of this flexibility, we rank Facebook as one of the most effective digital channels for both top of funnel and bottom of funnel objectives.

    You bet it can. In fact due to its high penetration within the Australian media landscape (more than 60% of Australian’s are active on Facebook) and high daily usage (Facebook users spend on average 58 minutes per day on the platform) Facebook tends to provide far greater reach of B2B decision-makers than alternative channels such as LinkedIn.

    Whilst LinkedIn provides excellent targeting in terms of position and employer, the average LinkedIn user spends only 17 minutes on the platform per month and less than 18% of the Australian population are active on the platform.

    It’s for this reason that we often recommend Facebook advertising for B2B lead generation ahead of or in conjunction with LinkedIn advertising.

    In order to advertise on Facebook, you will need to pay an advertising budget (the amount that you wish to spend with Facebook) and a management fee (the amount that you pay an agency like BizWisdom to set up and manage your campaigns for you.)

    How much this costs will depend on your own objectives, but typically our client’s total advertising budget (inclusive of both advertising spend and management fees) will be between $2,000-$30,000 per month.

    Facebook advertising uses an auction-based pricing model. Your BizWisdom account manager will set up a bidding strategy for you based upon your objectives, the audiences you wish to reach and the locations where your audience resides.

    When you work with BizWisdom we will invoice you for your advertising spend in advance based on these goals and objectives. Facebook will then charge our account periodically throughout the month. Because Facebook charges using a cost per action model, there can occasionally be unused advertising spend which is rolled into the next month or credited back to your account.

    This is a very efficient way of charging for advertising because you only pay when someone actually views or engages with your ad.

    According to Statista 98.5 per cent of Facebook’s global revenue is derived from advertising which is equivalent to some $69.7 billion US dollars per year in 2019 and has been increasing steadily by about $15b per year since 2015.

    That’s a lot of ad revenue and pretty good evidence that smart advertising money is flowing towards Facebook.

    BizWisdom offers a flexible approach to advertising creative. Most of our clients provide us with raw images and video files that we can repurpose to fit. However, we also work with clients who have in house creative teams or external creative agencies and occasionally we work with clients who require us to source creative elements ourselves.

    Whichever way you would like us to work with you is fine. Our aim is to work in the way that is most beneficial to your business, whatever that may be.

    All comments for your ads will appear in your page inbox. These comments are best handled by one of your customer service representatives, however, if you do not have anyone who deals with customer service we can work with you to find alternative solutions.

    Organic Facebook posting has become increasingly less effective since 2012 when Facebook’s algorithm began reducing the organic reach for Facebook page posts. Currently, Facebook average organic reach for pages sits at around 2%.

    While there are still some cases for organic posting on Facebook, typically it is not an effective medium for generating leads, sales or increasing brand awareness. It is for this reason that we do not provide organic posting services for our clients.

    All of our Facebook marketing services are based around the development, optimisation and ongoing management of Facebook advertising programs for our clients.

    Whilst we do provide our clients with complimentary Facebook marketing solutions such as Facebook page design, pixel implementation, analytics and reporting, catalogue set up and other similar services, these services are not offered as stand-alone products and are only available as part of an ongoing Facebook advertising package.

    In order to advertise your business on Facebook and Instagram, we will need partner access to your Facebook page.

    BizWisdom will provide real-time campaign reporting to you based upon the objectives that are most important to your business via the BizWisdom Analytics reporting platform.

    Typically the main measures of success for our clients return on ad spend (ROAS), sales, cost per lead or quantity of leads. But there are countless other metrics that may be critical to the success of your unique Facebook advertising program.

    The important thing is that we identify precisely what these metrics are ahead of time so that we ensure that your campaign performance is measured and optimised based upon the metrics that matter the most to your business.

    BizWisdom clients typically outperform their competition and achieve consistent, meaningful and profitable results from their activity with our agency. However if for some reason you don’t get the results that you are looking for then you are free to cancel your services at any time according to the terms outlined within our terms & conditions.

    BizWisdom does not hold our clients to long term, lock in arrangements that keep underperforming clients forced to pay for services that are not providing value to their organisation.

    Never. BizWisdom provides transparent pricing. Our fees are invoiced separately and all advertising spends are reserved solely for the activation of your advertising with the channel or channels outlined within your advertising program.

    You will be assigned a team to manage your campaign as soon as you engage our services. Your team will typically consist of an account manager, an account specialist and an account director who each play a different role in ensuring the success of your campaign. However, your unique team may differ depending on the makeup of your program and your specific requirements.

    We will begin preparing your campaign within 24 hours of engagement and we typically go live in under a week, although times will of course vary depending on the complexity of your program and your own specific requirements.