Connected TV has many names. Broadcast Video on Demand (BVOD), Ad Supported Video on Demand (AVOD) and Catch Up TV. But whatever the name one thing is certain, connected TV in Australia is the fastest growing category of streaming video on demand in the market. It’s outpacing Netflix, Stan and every other subscription television service and importantly for advertisers, it is funded by, you guessed it, ads.
At BizWisdom we’ve been working hard to develop the technology partnerships, experience and media talent required to extract the full potential from this exciting platform. With BizWisdom the largest screen in the home has never been more accessible and the targeting never more precise. Talk to us today to develop a connected TV advertising program for your brand.
There are very few – if any – advertising formats that come close to the ability to make an impact, change perception or influence a buyer’s preference in quite the same way as video advertising. And in the video advertising landscape, the television set has long been the King of the Hill.
But for many advertisers, the mass reach and impact of television advertising were either too expensive or too broad to be viable. Enter connected TV.
Today advertisers can have the best of both worlds. With Connected TV you not only get the impact of traditional TV, but you now gain the granular targeting, precision and cost-efficiency of digital advertising platforms.
It’s well-documented that attention and advertising effectiveness go hand in hand. In fact, a recent study found that it takes three seconds of active attention to an ad to access memory, and for every additional second received, that brand lasts in memory for a further three days.
For a long time, only the captive environment of cinema advertising outperformed traditional TV for pure attention-grabbing power. That is until now.
Connected TV viewed on a smart television has been shown to be over 40% more effective at holding viewer attention than traditional TV and almost twice as effective when viewed on a mobile device.
Do we have your attention yet?
BizWisdom is the team behind the connected TV media buys of some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. We’ll meet you where you are, no matter your budget.
If you have the desire to grow your business with CTV advertising, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
When you choose to work with BizWisdom, you gain access to a team of digital marketing specialists and media planners who will work together with you to develop your unique digital roadmap.
At BizWisdom we excel at crafting integrated, multi-channel marketing programs where each channel not only performs in its own right but works in tandem with your other marketing channels to grow your brand online and deliver real business outcomes to your organisation.
At BizWisdom we combine connected TV advertising with performance marketing channels such as Google Ads, Social Media advertising or SEO for a truly full-funnel, omnichannel approach to digital advertising.
BizWisdom clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard and reporting tool that delivers campaign data directly to you, when and where you need it.
Access BizWisdom Analytics from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your Connected TV ads and report back up the chain. The days of wondering what your digital agency is doing are over.
When you choose BizWisdom as your Connected TV advertising agency you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
BizWisdom Founder & Director
“BizWisdom was founded by a deep passion for nurturing client relationships and transforming ideas, no matter how big or small, into success stories.
It’s our job at BizWisdom to reduce the burden of an increasingly complex digital landscape and allow you to focus on the business activities you do best.
We are here to share our inspired digital thinking, so that your business and brand can grow online and prosper.”BOOK YOUR FREE CONSULTATION WITH SAM
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