In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The impact of cognitive biases on purchasing decisionsWhat exactly are category…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:What job are we ‘hiring’ the products we purchase to perform?The…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Branding in the B2B space compared to B2CB2B brand strategy is…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The evolution of consumer buyer journey frameworksInitial consideration vs active evaluationThe…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Traditional Economic Theory vs Behavioural Economic TheoryBehavioural biases – the shortcuts…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:How price sensitivity & brand loyalty change during economic downturnsWhy the…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The conflict associated with brand design vs search engine optimisation when…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Dean Millson’s tried and tested method for creating memorable brand names.The…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The impact that perceptual cues have on advertising.How Australian brands such…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:The three types of Company DNA types.How to discover your brand’s…
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