Category: Marketing Guides

Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects…

With the global number of total users expected to reach 5.17 billion by 2024, social media has become the largest gathering place in history for people to connect, share their…

Launched in 2004 by three Canadian snowboarders who were unsatisfied with the poor experience of existing eCommerce platforms, Shopify has grown into the world’s third largest online retailer, with over…

At its simplest level, content marketing is the strategic process of creating valuable and relevant content that will attract and engage a target audience with the purpose of driving them…