Podcast | Brandwidth® Episode 25: How to Brand Guideline Like a Boss

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss the importance of brand guidelines and how they can benefit businesses.

Explore how brand guidelines are more than just visual standards and should encompass the vision, purpose, target audience, communication style, values, and visual identity of a brand. 

If you want to learn how:

• Brand guidelines should include the vision, purpose, target audience, communication style, values, and visual identity of a brand or;
• Flexibility is crucial in brand guidelines to adapt to changing trends and media platforms or;
• To tailor brand guidelines to the specific needs and capabilities of your organisation

Then this is the podcast for you!

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