Podcast | Brandwidth® Episode 26: Slip Slop Shame: The undoing of Australia’s longest running ad campaign

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss the long-lasting and memorable Australian ad campaign, Cancer Councils “Slip Slop Slap.”

They analyse the recent update to the campaign, which added two more actions, “Seek” and “Slide,” and discuss how it has affected the effectiveness of the original message.

Discover the power of the rule of threes in branding, marketing, and the importance of simplicity and clarity in messaging, against the pressure to reinvent and the need for brand guidelines to maintain consistency.

Find out why:

• the rule of threes is powerful in branding and marketing;
• adding more elements to a campaign can make it less effective and memorable;
• maintaining consistency and simplicity in messaging is crucial for long-term success.

Subscribe

Itunes
Stitcher
Google Podcasts
Deezer
RSS Feed