Podcast | Brandwidth® Episode 29: Everything About Ad Attention

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss the importance of attention in advertising and the findings of Professor Karen Nelson Field’s research on attention.

They explore the impact of attention on memory and brand recall, as well as the different channels that attract attention, such as television, catch-up TV, and mobile phones. 

Join them as they discuss:

• The effectiveness of print media
• The potential of digital television ads
• How to measure attention across different channels

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