Podcast | Brandwidth® Episode 32: Should Small Brands Even Brand, and if so, How?

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss the importance of branding for small businesses. Join them as they explore that branding is not just for big companies, but can also be beneficial for small brands. 

Some key points they touch on are how:

• small brands should focus on active evaluation rather than initial consideration
• SEO is a long-term play that can be more cost-effective than paid search
• small businesses should invest in brand awareness once they have proven their market fit