Podcast | Brandwidth® Episode 34: If you go Woke, will you really go Broke?

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to tackle the tricky world of purpose-driven branding.

How can brands support social causes without risking significant backlash and revenue loss and should truly purpose led brands even care?

Some quotes to get you hooked:

• “Nobody cares about your brand, yet. Then when you do something mildly controversial, they seem to care a lot.”
• “My first bit of advice, if you want to be purposeful, do it first, quietly.”
• “Marketing should be the last part of the journey to becoming a purpose-led organisation.”

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