Podcast | Brandwidth® Episode 35: Instabrands

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss the essential elements of creating and sustaining a thriving InstaBrand.

The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for InstaBrands differ from traditional methods?

Come explore these topics below (and more!):

• effective branding strategies for online direct-to-consumer businesses
• handling irrational customers with compassion
• balancing speed and cost in brand development

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