Podcast | Brandwidth® Episode 36: Creating Demand

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson explore innovative strategies for creating demand, even when the market is slow.

Tune in to find out how to generate demand and outpace your competitors with:

• balancing brand building and demand generation in advertising
• strategies for generating demand in a price-sensitive market
• consumer behaviour shifts in economic downturns