Podcast | Brandwidth® Episode 37: The 60/40 Rule, but this time it’s for B2B (and it’s not 60/40)

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs a serious rethink.

We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?

They explore questions like:

• Should B2B brands flip the script on this ratio?
• How does demand generation and brand awareness differ for B2B?
• When should sales activation take priority in your strategy?

Ready to rethink your approach? Listen now to find out!