Podcast | Brandwidth® Episode 40: Marketing Attribution is F@#*ed!

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to dive into one of the biggest challenges facing modern marketers: accurately measuring what’s driving results.

From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point, is the whole attribution game rigged? Would we be better off with no attribution at all than what we have today?

Listen in as we unravel the mess of marketing attribution and explore what it really takes to make your media work harder for you.

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