When someone types “wedding planner in Melbourne” or “corporate event coordinator”, you want to be first on that list, not buried on page two.
Here’s why it matters: nearly 87% of consumers begin researching vendors online before making event decisions.
A solid SEO strategy puts your event planning business in front of people when they’re searching for help. Whether your event company specialises in weddings, conferences, or private parties, strong SEO boosts visibility, trust, and inquiries.
Be the name they find and remember, and watch the clients start pouring in.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
SEO helps your event planning business get found by clients who are actively searching online for services like yours. By improving your website’s ranking on Google, you can attract more qualified leads without paying for advertising.
You should target keywords that combine your service with your location, such as “wedding planner Sydney” or “corporate event organiser Melbourne”. Also, consider long-tail keywords like “themed party planner Gold Coast” to attract a more specific clientele.
A Google Business Profile is crucial for local SEO, making your business appear in local map packs and search results. It showcases your services, location, photos, and client reviews.
Blogging allows you to share your expertise on topics like venue selection or event styling, which helps your website rank for a wider range of search terms. This valuable content establishes you as an industry authority.
Backlinks from reputable websites, such as venues or suppliers you partner with, act as votes of confidence for your business in the eyes of Google. Building a strong backlink profile can improve your website’s authority.
Positive online reviews on platforms like Google build credibility and directly influence your local search rankings. A steady stream of good reviews encourages potential clients to choose your services and signals to search engines that your business is trustworthy.
Optimise your portfolio by writing detailed descriptions for each event, using keywords related to the event type, style, and location. This turns your gallery into powerful content that helps you get discovered by clients looking for specific examples of your work.
On-page SEO refers to optimisations you make on your actual website, like improving content and using keywords. Off-page SEO involves actions taken elsewhere, such as acquiring backlinks from other sites to build your website’s authority.
You can measure SEO success by using tools like Google Analytics to monitor your website’s organic traffic, keyword rankings, and the number of enquiries you receive.
Please take a moment to fill in your details below. Once we have received your request we will contact you to arrange a time for a discovery session so that we can properly understand your business objectives and begin the preparation of your free marketing plan.
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