Someone’s hungry and searching “best tacos near me” or “organic wine bar in Melbourne”. Are you showing up?
If your food and beverage business is buried deep in Google results, you are missing out on foot traffic and orders. Here’s what every business owner should know: 88% of people who do a local search visit or call a business within 24 hours.
For restaurants, cafes, and food brands, SEO means more reservations, more delivery orders, and more rave reviews.
Local SEO helps you get found and makes sure your menu, hours, and location are easy to access. Don’t just feed your customers, feed Google’s algorithm too.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
Recipe schema markup adds rich details like cooking time, ratings, and calorie counts directly into search results, making your listing more visually appealing. This helps your recipes feature in Google’s recipe carousel.
Ensure your menu is a live HTML text page on your website rather than a PDF file, as this allows Google to read and index your dishes and ingredients. This makes your restaurant discoverable when potential customers search for specific items.
Target customers with dietary requirements by creating dedicated landing pages or blog posts for terms like “gluten-free brunch Melbourne” or “vegan-friendly cafe Sydney”. Using these specific keywords helps you capture a niche market.
For seasonal items like a “Christmas high tea,” create a dedicated page that you can reuse and update each year instead of deleting it. This allows the page to build authority over time, making it easier to rank quickly when the season comes around again.
While reviews on third-party platforms don’t directly impact your website’s ranking, a high volume of positive reviews can boost your visibility within those apps and build trust signals.
Optimise your food photography by using high-quality images with descriptive alt text and file names, such as “artisan sourdough bread with olives.jpg”. This helps image-based search engines like Google Lens understand what your product is.
Optimise your product pages for specific attributes like “organic single-origin coffee beans” or “preservative-free passata” to attract discerning customers..
A food blog featuring recipes that use your products helps you rank for a wide range of informational keywords that your target audience is searching for. This strategy positions your brand as a helpful authority and drives traffic.
Optimise for voice search by creating concise FAQ answers for questions like “What time does [Your Restaurant] open?” or “Where can I get the best pasta in Fitzroy?”. This helps voice assistants provide quick, accurate information to users on the go.
Instead of removing the page for a sold-out item, keep it live but offer an email sign-up to notify customers when it’s back in stock. This practice preserves the page’s SEO value and captures potential future sales.
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