Podcast | Brandwidth® Episode 49: Is The Medium The Message?

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson dive into the relationship between advertising medium and brand trust — unpacking how everything from Meta ads to TV spots shapes consumer perception.

Here’s what they explore:

• Digital vs traditional: Which mediums build more trust?
• Why digital retargeting can sometimes backfire
• The role of creativity in trust-building campaigns
• How media context shapes brand credibility
• The power of a strong multi-channel strategy

Full of insights and real-world examples, this episode is a must-listen for marketers and brand leaders navigating today’s fragmented media landscape.

Tune in and learn how to match your message to the right medium.