The big news in SEO land this week is of course Google’s decision to stop passing keyword information for Organic searches for all users. We will of course be adding our own comment to the discussion in due course, but in the meantime here is our little round up of news to date including a possible solution… maybe.
Search Engine Land’s Danny Sullivan broke the news that all digital marketers, web masters and of course SEO’ers had been dreading Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
It only took a day before SEO evangelist Rand Fishkin weighed into the hysteria with some carefully thought through suggestions for life beyond keyword insight. When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?
And of course it was never going to take long before some smart cookie found a way to make a profit from all of this (other than Google that is). SEO Analytics provider Conductor took all of 3 days to announce that their Searchlight platform could supplement the (not provided) data with behavioural modelling in order to give estimates of keywords which probably brought you the traffic, (or something like that). Searchlight TrueTraffic: Solutions for [Not Provided]
So what does a post 100% not provided mean to you? We’d love to hear your thoughts..