In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:
- The concept of zero-based budgeting
- How should budgets be set?
- What is the reality of how budgets are set currently?
- Why is it so hard to increase marketing budgets, even when results are good?
- Is there a more agile model for budgeting?
- Why marketers might need to get more serious about what they measure.