Podcast | Brandwidth® Episode 08: How Not to Refresh a Brand

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

  • The dangers associated with re-branding using the example of Harvey World Travel / Hello World.
  • When should you re-brand?
  • Why you should proceed with caution.
  • Why we are so easily tempted to update our assets?

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