Podcast | Brandwidth® Episode 10: Perceptual Cues, Priming and the Impact on Advertising

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• The impact that perceptual cues have on advertising.
• How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands.
• How to use implicit memory to appear more attractive.
• And why all roads always lead back to positioning.