In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:
- The impact that perceptual cues have on advertising.
- How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands.
- How to use implicit memory to appear more attractive.
- And why all roads always lead back to positioning.