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Podcast | Brandwidth® Episode 10: Perceptual Cues, Priming and the Impact on Advertising

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

  • The impact that perceptual cues have on advertising.
  • How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands.
  • How to use implicit memory to appear more attractive.
  • And why all roads always lead back to positioning.