Podcast | Brandwidth® Episode 14: Costly Signalling Theory and Behavioural Science in Marketing

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

  • Traditional Economic Theory vs Behavioural Economic Theory
  • Behavioural biases - the shortcuts our minds use to make decisions and what it means for marketers
  • Costly Signalling Theory and examples in life and marketing
    Why a brand is a costly signal
  • Loss aversion and its roots from our evolution
  • Signalling in a B2B context
  • Heuristics
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