Podcast | Brandwidth® Episode 16: B2B Brand Strategy: Are the rules different?

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

  • Branding in the B2B space compared to B2C
  • B2B brand strategy is important as an internal driver of organisations
  • How are B2B brands built vs B2C brands
  • The important role of people in B2B brands
  • The role of brand purpose in B2B
  • Marketing mix and effectiveness in B2B brands
  • B2B targeting 
  • ‘Emotion’ in B2B marketing
  • Influencing behaviour 
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