Podcast | Brandwidth® Episode 27: WTF is Employer Branding?

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss the importance of employer branding in today’s competitive job market.

Join them as they discuss employer branding is not a separate brand from the company brand but a different expression of it. Dean and Sam also talk about the role of storytelling and the use of various channels and collateral in attracting and retaining top talent.

Top quotes to get you hooked:

• "Employer branding is the perception that lives in the talent pool out there.”
• "Your employer brand can look a bit different from your customer brand because you have a different audience.”
• "Your employer brand is a different expression of your company brand."

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