Podcast | Brandwidth® Episode 46: Via Negativa Branding

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to explore via negativa, a concept pulled from Nassim Taleb’s Antifragile, and how it might apply to modern brand strategy.

Here's what they dig into:

• What "via negativa" means
• Why simplifying > complicating
• Why you shouldn't let competitors define your positioning

This one’s a fresh, counterintuitive take on how less noise, fewer mistakes, and clearer thinking can elevate your brand and marketing outcomes.
Tune in and learn what not to do.