Podcast | Brandwidth® Episode 48: Jaguar vs Mazda: The Story of Two Rebrands

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to break down two big auto campaigns — Jaguar’s latest rebrand and Mazda’s iconic Zoom Zoom — to explore the do’s, don’ts, and deeper strategy behind brand reinvention.

Here’s what they dig into:

• Why Jaguar’s sleek campaign fell flat with younger audiences
• Was it bold innovation or a misfire in brand substance?
• The power of brand heritage and perception
• How Mazda nailed the blend of nostalgia + modernity
• What every rebrand needs to get right (regardless of industry)

Smart, punchy, and full of takeaways, this episode is a must-listen for marketers, strategists, and brand builders navigating repositioning in any space.

Tune in and see what zoom-zooms… and what stalls.

Subscribe

Itunes
Stitcher
Google Podcasts
Deezer
RSS Feed