Podcast | Brandwidth® Episode 50: What is Brand Health for Small & Medium Businesses?
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson dive into how small and medium-sized businesses can measure and improve brand health — without expensive tools or complex metrics.
Here’s what you’ll learn:
- What brand health really means (and why it matters for SMBs)
- Practical ways to track performance without a massive spend
- How to use category entry points to understand your audience
- Why context matters for local and niche businesses
- Smart, scalable ways to build brand visibility and engagement
Whether you’re running a small agency, local firm, or niche product brand, this episode gives you the tools to track and grow with confidence.
Tune in and take your brand’s pulse, on your terms.


