Connected TV Advertising

Connected TV (CTV) advertising refers to video ads delivered through internet-connected televisions via streaming platforms, apps, and on-demand services. Unlike traditional broadcast TV, CTV allows businesses to target specific audiences using digital data – combining the storytelling power of television with the precision of digital marketing.

Traditional TV advertising is bought based on broad demographics and scheduled programming. CTV advertising is data-driven, meaning you can target viewers based on location, interests, behaviour, and household characteristics. This eliminates wasted spend and ensures your message reaches the right audience at the right time.

More Australians are shifting from linear TV to streaming services, consuming content on-demand across smart TVs and devices. This change in viewing behaviour has made CTV one of the fastest-growing advertising channels, giving brands access to engaged audiences who are no longer reachable through traditional broadcast alone.

Connected TV works particularly well for:

• Brands wanting high-impact awareness with measurable performance
• Businesses targeting homeowners, professionals, or high-value consumers
• Property, construction, automotive, finance, and professional services sectors
• Companies running multi-channel campaigns that need scale and precision

If your audience streams content, CTV allows you to meet them there.

Yes. One of the biggest advantages of CTV is advanced audience targeting. Campaigns can be delivered based on:

• Geographic areas (down to postcode level)
• Demographic and household profiles
• Interest and behavioural data
• Business decision-makers or industry segments
• Retargeting audiences already interacting with your brand

This makes CTV far more accountable than traditional TV buys.

CTV primarily uses non-skippable, full-screen video ads that appear within premium streaming content. These placements deliver high completion rates and strong brand recall because viewers are watching intentionally – often on the largest screen in their home.

Yes. Unlike traditional television, CTV provides detailed reporting and attribution insights, including:

• Completed views and engagement rates
• Audience reach and frequency
• Geographic performance
• Cross-device behaviour
• Incremental website visits and conversions

This allows businesses to connect brand awareness directly to outcomes.

CTV works best as part of an integrated campaign. It builds awareness at the top of the funnel while channels like paid search, social media, and remarketing capture demand and drive conversions. Together, they create a full-funnel marketing ecosystem.

No. While historically associated with major advertisers, Connected TV is now accessible to mid-sized businesses thanks to programmatic buying. Campaigns can be scaled to suit different budgets while still delivering premium inventory and targeting capabilities.

CTV campaigns are flexible and can be tailored to align with your growth objectives, target market size, and campaign duration. Because targeting is precise, budgets are used more efficiently compared to broad-reach television advertising.

CTV delivers immediate visibility and awareness, with measurable engagement typically visible within the first few weeks. When integrated with performance channels, it also contributes to stronger search demand, website traffic, and conversion activity over time.

Connected TV combines the strengths of brand and performance marketing:

• Premium, high-attention ad environment
• Precise audience targeting
• Measurable outcomes and attribution
• Reduced media wastage
• Stronger brand credibility and recall
• Seamless integration with digital campaigns

BizWisdom develops CTV strategies that align media placement, audience data, and creative messaging to ensure your campaigns don’t just reach viewers – they influence decision-makers. We integrate CTV into your broader lead generation ecosystem so awareness translates into measurable business growth.

The cost of CTV will differ depending on the competitiveness of your industry, the aggressiveness of your targets and the number of campaigns that you wish to optimise.

If you would like to learn more about how much CTV will cost for your website, request a proposal from BizWisdom today to discuss a tailored strategy with an CTV agency.

It is extremely unlikely that you will not receive results, but if for some reason you are not happy with the performance of your CTV program then you can cancel at any time with 30 days notice.

You will be assigned a team to manage your campaign as soon as you engage our services. Your team will typically consist of an account manager, an account specialist and an account director who each play a different role in ensuring the success of your campaign. However, your unique team may differ depending on the makeup of your program and your specific requirements.

We will begin preparing your campaign within 24 hours of engagement and we typically go live in under a week, although times will of course vary depending on the complexity of your program and your own specific requirements.

Yes, BizWisdom provides a number of digital marketing services including paid search advertising as well as programmatic, content marketing and social media advertising.

We provide SEO services to clients across Australia, including Melbourne, Sydney, Brisbane, Adelaide, Hobart, Perth & The Northern Territory. Whether you are looking for a national strategy or a dedicated local SEO agency, our team can support your growth.