Let’s face it: most clients aren’t flipping through old contacts when tax season hits. They’re Googling “accountant near me” or “small business tax help Melbourne”. If your firm isn’t ranking, they’ll call the one that is.
Here’s the stat: 71% of small business owners search online for financial services.
SEO puts your accountancy services on the map—literally.
By ranking well in local search, building reviews, and optimising your service pages, you become the go-to expert for bookkeeping, tax prep, audits, and more. When trust matters most, visibility is everything.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
SEO improves an accountant’s online visibility, making it easier for small businesses and individuals to discover your services when searching online. By optimising for industry-relevant keywords and enhancing local presence, accountants can generate more qualified leads.
Local SEO ensures your firm appears in searches like “accountant near me,” targeting clients in your area. Optimising Google Business Profile and maintaining consistent contact details builds trust and improves local ranking.
Accountants should focus on service-specific keywords such as “tax preparation accountant” or “SME bookkeeping services.” Targeting both general and niche keywords helps attract clients at different stages of the decision process.
With many users searching on mobile devices, a responsive and fast-loading website ensures a positive user experience. Search engines favour mobile-optimised sites, so improving mobile usability can boost rankings.
Yes. Publishing content on topics like tax tips, accounting software, and financial guidance positions your firm as an expert and enhances SEO through fresh, relevant content.
Positive reviews reinforce credibility and trust, influencing both prospective clients and search engines. Encouraging satisfied clients to leave feedback can enhance your online reputation and visibility.
Backlinks from reputable industry sources or local business sites signal authority to search engines. Securing quality links helps increase domain trust and search ranking.
Proper site structure, fast load times, secure HTTPS, and schema markup all help search engines crawl and understand your site. Technical soundness provides a solid foundation for ranking improvements.
Regular updates, such as new blog posts or service pages, signal to search engines that your site remains active and relevant. Consistent content refreshes can improve rankings and engagement.
Use tools like Google Analytics and Search Console to monitor organic traffic, keyword rankings, bounce rates, and conversions. Analysing these metrics regularly helps refine your strategy and measure ROI.
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