The first page in Google is your brand’s digital runway. Fashion moves fast, and if your site isn’t showing up in search results, you’re losing sales to trendier (or just better-optimised) brands.
Here’s the kicker: 93% of online experiences start with a search engine.
Whether you’re selling designer clothes, streetwear, or sustainable fashion, a tailored SEO strategy helps you capture attention. That’s where BizWism steps in.
From category pages and product descriptions to influencer blog content, we can fine-tune your SEO campaign to turn browsers into buyers. Look good online and rank even better.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
Structured data, or schema markup, adds extra details like price, stock levels, and review ratings directly into your Google search results. This creates eye-catching “rich snippets” that increase click-through rates and give shoppers key information before they even visit your page.
To manage products with multiple colours or sizes, use a single, primary URL and specify variations on that page, employing canonical tags to point back to the main product. This prevents search engines from seeing each variation as duplicate content.
Optimise for visual search by using high-resolution images with descriptive file names and detailed alt text that includes keywords like brand, style, and colour. This helps platforms like Google Lens and Pinterest identify your products.
For a new collection, create pre-launch buzz by building dedicated landing pages and targeting forward-looking keywords like “Spring/Summer 2025 trends”. After launch, ensure these pages are fully optimised with product details.
Sustainable brands can attract conscious shoppers by targeting specific keywords like “ethical linen dress Australia” or “vegan leather handbag”. Creating detailed content about your supply chain and materials builds authority and helps you rank for these valuable niche terms.
Video SEO, especially on YouTube, allows you to showcase your clothing in motion through runway shows or style lookbooks, reaching a highly engaged audience.
Instead of deleting pages for sold-out items, keep them live but suggest similar products or offer an email notification for restocks. This retains the page’s ranking authority and provides a good user experience.
When fashion influencers link back to your product pages from their blogs or social media, it creates high-quality backlinks that significantly boost your website’s authority.
Faceted navigation allows customers to filter products by size, colour, or style, but it can create thousands of near-duplicate URLs that harm SEO. It’s crucial to use SEO best practices, like blocking certain filters from being indexed.
Optimise for voice search by creating FAQ pages that answer common questions in a natural, conversational tone, such as “Where can I buy a formal dress in Sydney?”.
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