A worried patient Googles “pediatrician near me” or “urgent care open now”. They’re not browsing endlessly; they’re calling whoever ranks highest. Did you know that 77% of patients use search engines to book healthcare providers?
SEO services help doctors, clinics, specialists, and hospitals stand out in a crowded healthcare market. It drives more appointment bookings, improves patient trust, and makes sure your services are found when they’re needed most.
Local SEO ensures you rank well in nearby searches, connecting you with patients right in your area. Don’t let other providers take your share of the market.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
All content created for healthcare SEO must be fully compliant with patient privacy regulations, avoiding any disclosure of protected health information. Focus on general health information, treatment discussions, and de-identified patient stories to build trust and authority.
Focus on specific conditions treated, specialised medical procedures offered, and location-based terms like “cardiologist near me” or “urgent care [city]”. Also include keywords related to symptoms that patients might search for when seeking medical help.
Most patients search for healthcare providers within their immediate geographic area, making local SEO essential for visibility in “near me” searches. Optimised Google Business Profiles and consistent local citations drive local patient acquisition.
Showcase doctor credentials, patient testimonials (with consent), published medical research, and affiliations with reputable medical organisations. Regularly publishing medically accurate and reviewed content is key to establishing trust online.
Online reviews heavily influence patient decisions and impact local search rankings, so actively manage your online reputation. Positive reviews on health-specific sites and Google can significantly boost visibility and patient trust.
Organise content logically by medical specialities, conditions treated, and available services, ensuring easy navigation for patients. Each doctor should also have a detailed, optimised profile page highlighting their expertise and experience.
This must be done with extreme caution, ensuring full patient consent and compliance with all advertising and privacy regulations. The images should accurately represent typical outcomes and not be misleading.
A significant number of patients search for health information and providers on mobile devices, especially during urgent situations. A mobile-responsive design ensures accessibility and positively impacts search rankings.
Create videos explaining medical conditions, demonstrating procedures (animated or illustrative), introducing doctors, or providing virtual tours of facilities. Optimised video content can improve engagement and rank in search results.
Regularly review and update content to ensure medical accuracy and reflect the latest treatment guidelines and research. Fresh, up-to-date content signals relevance to search engines and provides value to patients.
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