INCREASE RANKINGS 
GENERATE QUALITY TRAFFIC 
GET MORE LEADS 
INCREASE SALES 
Grow your hotel and accommodation services online with an SEO agency that delivers real business outcomes
Book more stays: Why hotels & accommodations need SEO
Today’s traveller doesn’t walk into a hotel lobby; they Google it first. Searches like “best boutique hotel in Melbourne” or “beachfront Airbnb near me” happen every second. If your listing isn’t showing up, you’re leaving rooms empty.
Here’s the truth: Over 80% of travel planning starts with a search engine.
SEO helps your hotel or accommodation rise to the top of those search results. It boosts bookings, builds your reputation, and drives direct reservations, so you’re not overpaying on OTAs.
From optimising local listings to targeting key travel keywords, BizWisdom’s SEO services make your property more visible and more profitable. Get found by guests before they scroll past.
Looking for a Smarter Hotel & Accommodation SEO Agency? It’s nice to meet you.
Google ranking factors. Decoded.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Keywords unlimited.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
Lock In SEO Contracts? Nuh uh.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
Big SEO Thinking.
Sized to Fit.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
Data, Analysis & Performance is at the core of everything we do.
SEO performance data.
At your finger tips.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
SEO Reporting.
Concise, Consistent & Clear.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
Trusted by great brands
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
Testimonials
BizWisdom are our choice of SEO partners because they are absolutely expert at what they do. So many businesses claim to be leaders in the field, but BizWisdom don’t just talk the talk! Our campaigns see serious results, and we love partnering with them.
Bossman Media
I have worked with BizWisdom for years. They never fail to deliver, and constantly go the extra mile. Their innovative thinking is quick to adapt modern strategies to suit our available resources and means that our Google and social advertising and SEO remains on point.
Wittner
BizWisdom has worked closely with us on our SEO strategy for the past 18 months or so. We have made some great gains in that time. Shayya is a dream to deal with. She is so patient and explains everything and is very details focused which I love. She is an extension of our small, efficient marketing team.
Express Virtual Meetings
Bizwisdom has been a great asset to our Marketing team. Our consultant has had the tough task of optimising our huge site and has already had a big impact in only a short amount of time. They are a wealth of SEO knowledge and are always willing to help out where they can, almost like an extension to our team.
AroFlo
After a few false starts with other digital agencies who over-promised and completely under-delivered, I’m pleased to say that working with BizWisdom is the complete antithesis; they’re an integral part of our team. They excite with inspired thinking but deliver the goods – measurable return on investment, reporting without the jargon and continue to surprise with new thinking going over and above the brief.
Brands to Life®
Who we are & what we stand for
Lead Generation
BizWisdom believes that the best SEO agencies deliver more than just rankings. That is why our full suite of SEO services are designed to increase leads and grow site revenue
Traffic Growth
BizWisdom provides a full suite of SEO services designed to deliver qualified traffic. Our market leading SEO solutions are tailored to your unique business goals, offering unrivalled transparency and performance.
SEO
Our SEO services are aligned with your business goals. We develop SEO strategies and tactics that attract more quality site traffic, convert visitors into customers, increase repeat purchases and analyse how your digital marketing dollars are contributing to the bottom line.
Frequently Asked Questions
SEO enhances a hotel’s visibility in search results, making it easier for potential guests to find your property. Optimising for relevant keywords and improving site usability encourages more direct reservations.
Guest reviews generate fresh, user‑generated content and enhance credibility, which signals trust to search engines. Encouraging and responding to reviews can boost both rankings and trust with prospective guests.
Local SEO ensures your property appears in location‑based searches, such as “hotels near me” or “Melbourne accommodation”. Claiming and optimising your Google Business Profile with accurate information and photos is key.
With most bookings made via smartphones, having a fast, responsive website not only improves user experience but is also essential for SEO, as Google prioritises mobile‑first indexing.
Yes. Regular blog posts about local attractions or travel tips target long‑tail keywords and position your hotel as a local expert, boosting rankings and site engagement.
Including target keywords in your page titles, headers, and meta descriptions helps search engines understand your content. Accurate, compelling metadata also improves click‑through rates from search results.
Sites that load quickly reduce bounce rates and offer a better user experience, and Google uses speed as a ranking factor. Fast hotel sites typically rank higher.
Schema markup enables enhanced display features like star ratings, pricing and availability in search results, which improves visibility and click‑through rates.
Optimise images with descriptive filenames and alt‑text to help search engines understand your visuals. Compressed, mobile‑friendly images improve loading speed and your SEO performance.
Location‑specific landing pages (e.g. “Beachfront hotels in [Suburb]”) target niche search terms, improving relevance and ranking for varied guest needs and geo‑queries.
Claim Your Free Marketing Plan
Please take a moment to fill in your details below. Once we have received your request we will contact you to arrange a time for a discovery session so that we can properly understand your business objectives and begin the preparation of your free marketing plan.
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Contact us for a free consultation. We’d love to see how we can help your business connect
with more customers online.
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