Clients are looking for treatments like “laser hair removal near me” or “skin resurfacing Melbourne”—but will they find your clinic? A laser-focused approach to SEO allows your aesthetic clinic to dominate local listings.
Here’s a statistic to mull over: Over 80% of aesthetic service clients search online before contacting a clinic.
SEO positions your laser clinic as the go-to expert for safe, effective treatments. It brings in qualified leads, improves your online credibility, and fills your calendar with more consultations. For high-ticket procedures, visibility = trust.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
Create separate, in-depth service pages for each specific treatment you offer, optimising each one with targeted keywords like “PicoSure tattoo removal Sydney” or “laser genesis for rosacea.”
Absolutely, as targeting long-tail keywords like “laser hair removal full legs” or “acne scar treatment on back” helps you connect with clients who are past the research phase and ready to book.
Yes, creating content around the brand names of your technology, like the “Candela GentleLase Pro,” helps attract highly informed clients who are searching for the best possible equipment. This positions your clinic as a premium, well-equipped provider and a leader in the field.
Develop a unique location page for each clinic, complete with local keywords like “laser hair removal Richmond,” contact details, and an embedded map. Ensure your name, address, and phone number are consistent across each page and its corresponding Google Business Profile.
Build trust and authority by creating content that highlights your technicians’ qualifications, TGA-approved equipment, and comprehensive FAQs on treatment safety and aftercare. This helps you rank for important trust-related searches.
Write blog posts that answer the specific questions your potential clients are asking, such as “What’s the difference between IPL and laser hair removal?” or “How to prepare for your first laser appointment”.
Address sensitive topics like pain levels, side effects, and downtime openly on your treatment and FAQ pages, as clients are actively searching for this information.
Use MedicalProcedure schema on your service pages to highlight what each treatment involves and MedicalClinic schema to feature details like your clinic’s address and review ratings.
Create a dedicated “Packages” or “Pricing” page on your website and optimise it for search terms like “laser hair removal package deals Melbourne.” This tactic directly targets clients who have a high intent to purchase and are looking for value, driving more direct bookings.
Please take a moment to fill in your details below. Once we have received your request we will contact you to arrange a time for a discovery session so that we can properly understand your business objectives and begin the preparation of your free marketing plan.
Connect with us
Contact us for a free consultation. We’d love to see how we can help your business connect
with more customers online.
Enquire Now