Someone needs legal help, and they need it fast. They search “best divorce lawyer near me” or “top personal injury attorney.” Who they see first on Google matters.
Get this: 96% of people seeking legal advice use a search engine.
Effective SEO helps law firms and lawyers capture more leads, boost authority, and stay ahead of rivals. When you rank first, you’re seen as the trusted expert, and clients are far more likely to call you first.
Don’t leave new cases to chance; let SEO do the heavy lifting. With our local market knowledge and industry expertise, BizWisdom is your go-to partner for law firm SEO services.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
Legal SEO investment typically ranges from $1,000 to $2,000 monthly due to high competition. Costs vary based on market size, practice areas, and competitive landscape. Metropolitan areas and prestigious practice areas like personal injury often require higher budgets.
Legal services are among the most competitive SEO niches with high cost-per-click rates. Success requires comprehensive content strategies, authoritative backlinks, expertise demonstration (E-A-T), and consistent local SEO optimisation.
Focus on niche practice areas, create comprehensive legal resources, develop location-specific content, and build authority through expert content. Target long-tail keywords and specific legal issues that larger firms might overlook.
Expertise, Authoritativeness, and Trustworthiness (E-A-T) are crucial for law firm SEO. Google particularly scrutinises legal content under YMYL (Your Money or Your Life) guidelines, making credibility-building essential.
Attorney bio pages are crucial ranking factors. They should highlight expertise, case results, education, certifications, and publications. Each lawyer should have a unique, detailed page for their specific practice areas.
Create comprehensive practice area pages, maintain a regularly updated legal blog, develop FAQ sections addressing common legal questions, and publish case studies. Content should demonstrate expertise while remaining accessible to potential clients.
Maintain accurate Google Business Profiles for each office location, gather client reviews, create location-specific landing pages, and ensure consistent NAP (Name, Address, Phone) information across all online directories.
Reviews significantly influence local search rankings and client trust. They provide social proof, improve click-through rates, and help demonstrate expertise in specific practice areas. Regular, authentic reviews are essential for competitive markets.
Focus on earning high-quality backlinks from legal directories, bar associations, law schools, and reputable news sources. Guest posting on legal blogs and being quoted in industry publications can build authoritative backlinks.
Prioritise fast loading speeds, mobile optimisation, secure hosting, clear site structure, and proper schema markup. Implement attorney-specific structured data and ensure your site meets accessibility standards and privacy requirements.
Please take a moment to fill in your details below. Once we have received your request we will contact you to arrange a time for a discovery session so that we can properly understand your business objectives and begin the preparation of your free marketing plan.
Connect with us
Contact us for a free consultation. We’d love to see how we can help your business connect
with more customers online.
Enquire Now