SEO for Optometrists

Create dedicated brand pages that showcase the frame collections you stock, optimising them for searches like “Oakley prescription glasses Sydney”. This captures customers who already know what brand they want and are just looking for a local stockist.

Clearly state “Bulk-Billed Eye Tests Available” on your homepage and booking pages, using keywords like “bulk billing optometrist near me” in your site’s content. This directly targets a large segment of patients for whom cost and Medicare eligibility are primary concerns.

Develop a specific service page focused on paediatric optometry, answering common parental questions about school readiness and screen time. This helps you rank for valuable, family-focused keywords and establishes your clinic as an expert in children’s vision.

Yes, creating content around your advanced diagnostic tools like OCT or digital retinal imaging helps you rank for searches from informed patients looking for comprehensive care. It positions your practice as a premium clinic that invests in the latest medical technology.

Create in-depth educational pages on common conditions like “dry eye treatment,” “glaucoma management,” or “myopia control”. This strategy attracts patients who are searching for information about their symptoms and presents your practice as the immediate solution.

Dominate local search by creating a specific landing page for your suburb, such as “Optometrist Newtown,” and ensuring your Google Business Profile is perfectly optimised.

Absolutely, a dedicated contact lens page allows you to rank for services like “contact lens fitting” and specific brands like “Acuvue”. This page should explain the fitting process and how patients can order their supply through your practice.

Feature the logos of your partner health funds on your site and create a page explaining how patients can use their optical benefits. This helps you get found by members searching for an “in-network optometrist” to maximise their rebate.

Displaying your optometrists’ qualifications and professional membership numbers (e.g., OBA) prominently on your site is a crucial trust signal. It instantly reassures potential patients of your credibility and professionalism before they even book an appointment.

While not a direct ranking factor, integrating an online booking system improves the user experience immensely and can increase your conversion rate. A seamless booking process is a key feature that patients now expect, and it helps turn website visitors into actual appointments.