Imagine a couple dreaming about their next getaway, typing “best eco-lodge Costa Rica” or “top-rated tours in Bali”. Who will they book with? Likely, the businesses that appear at the top of Google.
Here’s the kicker: Over 95% of travellers begin their journey with online research. That’s everything from hotels and tours to activities, attractions, and experiences.
SEO is your passport to being seen. It’s not just about traffic; it’s about showcasing what makes your tourism agency unique. With smart SEO strategies, your travel agency can stand out in a crowded market, reach adventure-hungry travellers, and turn clicks into bookings.
Ready to put your destination on every traveller’s radar? Start with SEO.
There are more than 250 unique ranking factors that contribute to the organic search performance of your core website pages.
Not only have the team at BizWisdom identified and decoded each one, but we understand the weighting that Google’s algorithm applies to each factor, how these vary for different industries and how they are likely to change as Google evolves its algorithm.
This intimate understanding is why BizWisdom achieves such consistent, repeatable and lasting SEO results across all industries.
It’s what we do.
Optimise your website without arbitrary keyword limits or diluted package deals. With BizWisdom you’re in control of your SEO. Target all the keywords that are relevant to your business and scale coverage from light to aggressive to meet your goals and objectives.
At BizWisdom we configure your search engine optimisation program to match your organisational needs. Our programs are customised based on the competitiveness of your market, the keywords that drive search volume within your industry and the targets that your organisation demands.
At BizWisdom we let the performance of our SEO programs speak for themselves and we don’t lock our clients into unfair, long-term contracts.
Our clients remain our clients because of the experience and expertise of our SEO team, not the shrewdness of our legal counsel.
BizWisdom provide essential SEO services to some of Australia’s biggest brands. But that doesn’t mean that you need to be a big brand to benefit from our expertise. BizWisdom is an SEO agency that will meet you where you are, no matter your budget.
If you have the desire to grow your business, then we want to help you get there. So that you get the right plan for your objectives, capabilities and budget as they exist today, with a clear roadmap to grow and scale your activity well into the future.
BizWisdom SEO clients gain access to BizWisdom Analytics, the lightning-fast, real-time dashboard & reporting tool that delivers campaign data direct to you, when and where you need it.
Access keyword rankings (updated daily), traffic data, conversions and a host of key performance data from your desktop computer, tablet or any internet-enabled mobile device, wherever you may be.
BizWisdom Analytics provides on-demand access to essential website information along with everything you need to know to assess the performance of your SEO program and report back up the chain.
The days of wondering what your SEO agency is doing are over.
When you choose BizWisdom as your SEO agency, you know your reporting will be delivered on time, every time. Accompanied by clear, concise and enlightening commentary, BizWisdom provides the knowledge you need to make decisions and inform the key people in your organisation. With BizWisdom you will never need to chase up a report again.
BizWisdom is trusted by some of Australia’s most loved brands because of our outstanding service and consistently great results. Talk to our digital marketing specialists today about how we can leverage our experience to grow your brand online.
WHAT PEOPLE SAY
Successful travel websites combine high-quality visual content with detailed destination guides and user-generated content like reviews. They also maintain strong technical SEO with fast loading speeds despite heavy image and video content.
Each destination should have its own optimised landing page with unique content, local insights, and specific travel information. These pages should target location-specific keywords and include high-quality images and practical travel tips.
User reviews significantly impact travel website rankings and credibility, as they provide fresh, authentic content and social proof. Reviews should be regularly collected and displayed prominently with proper schema markup.
Focus on niche destinations, unique experiences, or specific types of travel (like adventure tours or luxury retreats). Create detailed, expert content about specific destinations or travel styles that larger sites might overlook.
Create comprehensive destination guides, travel itineraries, local tips, and authentic travel stories with stunning visuals. Regularly update content with seasonal information and current travel conditions.
Visual content is crucial for travel websites – properly optimised images and videos can significantly improve engagement rates and search visibility. Each visual element should have relevant alt text and descriptive file names.
Focus on mobile optimisation, fast loading speeds despite heavy visual content, and proper schema markup for destinations and offerings. Implement a clear site structure that helps users easily find destination information.
Create location-specific content, maintain accurate Google Business Profiles, and ensure consistent NAP (Name, Address, Phone) information across all platforms. Target local landmarks and attractions in your content.
Seasonal content helps capture time-specific travel searches and should be updated regularly with current information. Create and promote content ahead of peak travel seasons to build authority and capture early planners
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