12 Essential SEO & PPC Gurus You Should Be Following

2 min read

Keep up to date with the latest SEO and Google advertising goss, with this essential list of SEO & PPC thought leaders, which you can follow.


Search Engine Land Search Engine Land

If you work with any type of search engine marketing, then you should certainly be aware of Search Engine Land. Not much happens in the world of search without Search Engine Land getting hold of it and adding them to your circle will ensure that you never miss a trick.

PPC Hero PPC Hero

PPC Hero is to PPC managers what Search Engine Land is to SEO’s. If you work with paid search then adding PPC Hero to your social media feed will turn you into exactly that, a true PPC hero.



We’ve been following the fun folks at Koozai for some time now and their videos and steady stream of blog posts are always informative and full of easy to grasp search marketing insights perfect for beginners and intermediate level search marketers.

Matt Cutts Matt Cutts

The SEO prophet himself, Matt Cutts speaks with Google’s voice and when he does speak the blogging world tend to go a little crazy interpreting each and every syllable. So Adding Mister Cutts to your feed will keep you one step ahead of the bloggers.

Google Ads Google Ads

For an official Google point of view on all things Adwords and Google advertising you can’t go past Google Ads. Following Google Ads is also a great way to find case studies, interesting stats and other such insights.

search engine watchSearch Engine Watch

Search Engine Watch is another great repository for search marketing insight with a wealth of information aimed at serious search marketers and SEO agencies, while there is plenty of information for anyone new to search as well.

Google EngageGoogle Engage for Agencies

Their name says it all really. Google engage for agencies is a great source of official Google information aimed squarely at agencies. It has a strong leaning towards PPC agencies working with Google Adwords, but is certainly an essential follow on social media.

Biz Wisdom Biz Wisdom

Ok so this is obviously a little cheeky. But if you’re enjoying this post, then we would certainly hope that you would consider adding Biz Wisdom to your circles. Our volume may not compare to some of the guru’s mentioned here, but we aim to post insightful articles that will add to the collective search marketing wisdom of the world.

Dave Booth Dave Booth

In agency circles Dave Booth is one of the most engaging speakers on the subject of search marketing, paid search and analytics. His company Cardinal Path is a beacon for data driven enterprise.

Search Engine Journal Search Engine Journal

In a similar vein to Search Engine Land and Search Engine Watch, the Search Engine Journal is another first class source for search engine marketing knowhow. Their steady stream of blog posts and how to insight is well worth taking time out to digest each day.

Search Marketing Expo Search Marketing Expo

A little light on the insight and perhaps a little heavy on the promotional messaging, but if you’re looking to keep abreast of where and when the next Expo is, then giving the SMX crew a follow will be well worth the effort.

Word Stream Word Stream

Anyone new to paid search advertising and Google Adwords should spend plenty of time listening to what the good folk at Word Stream have to say. Their philosophy is to make ppc management simple and easy by breaking it down into small manageable tasks and following them on social media will provide many opportunities to hear their message.