Alison is an online community choc full of high quality, free marketing courses, as well as many courses in other industries. The best thing about Alison is that not only is it loaded with great educational resources, but their courses are also standards based and certified, so you can exit with a qualification which is globally recognised (If that sort of thing is important to you).
Lynda is a subscription based e-learning community that features some incredible courses from some of the world’s leading marketers. For just $34.99 a month there is an almost unlimited resource of courses available here that are presented in easy to digest video modules. Unlike Alison there is no certification to be gained here, but if you are dedicated to life long learning, a Lynda subscription is a must.
3. HubSpot Academy
HubSpot really do practice what they preach and the HubSpot academy is just another example of HubSpot providing incredible – and importantly actionable – learning resources to their target audience. Which if you didn’t know, is you. The academy does have a very strong bent towards HubSpot’s inbound marketing philosophies, but then again these philosophies are pretty important for the modern marketer, so why not.
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4. Facebook Blueprint
Following the HubSpot Academy model of professional education, Facebook recently launched blueprint as a resource for marketing professionals to take their Facebook game to a new level. There are currently 16 modules to choose from ranging all the way from beginner to advanced and anyone looking to include Facebook in their marketing mix would be well advised to start here.
5. Google Partner Certification
Finally good old Google provides some good introductory certification courses for Google Analytics & Google Adwords. In order to take the courses you will first need to sign up to the Google Partner program, but this also comes with some great benefits, not least of which are invitations to exclusive learning events in most major capital cities around the world.
Author Bio: Sam McEwin is the founder and Director of Melbourne based digital marketing agency BizWisdom. Sam enjoys sharing his passion for data driven digital marketing with businesses who love what they do and who are looking to grow their business online. Sam loves nothing more than nurturing client relationships and transforming ideas, no matter how big or small, into success stories. Sam is a regular contributor to BizWisdoms’ blog and guest speaker at digital media industry events and workshops.