Podcast | Brandwidth® Episode 11: How to Create a Brand Name

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

  • Dean Millson’s tried and tested method for creating memorable brand names.
  • The four core types of name and how they differ.
  • Dangers of selecting a poor name.
  • The specific process Dean uses to brainstorm and decide on a name

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