Podcast | Brandwidth® Episode 11: How to Create a Brand Name

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• Dean Millson’s tried and tested method for creating memorable brand names.
• The four core types of name and how they differ.
• Dangers of selecting a poor name.
• The specific process Dean uses to brainstorm and decide on a name