1 min read
In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:
- Dean Millson’s tried and tested method for creating memorable brand names.
- The four core types of name and how they differ.
- Dangers of selecting a poor name.
- The specific process Dean uses to brainstorm and decide on a name