Podcast | Brandwidth® Episode 18: Measuring & Leveraging Cognitive Biases for Fun & Profit – The Messy Middle Pt 2

In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:

• The impact of cognitive biases on purchasing decisions
• What exactly are category heuristics and why do they matter?
• Experts vs Acquaintances who do consumers really pay attention to?
• Why 2 for 1 is better than 50% off, every time
• Stacking biases and other fun games for marketers
• Brand preference fragility, another dagger in the heart for poor old brand loyalty theory?
• Consumers don’t know why they purchase what they purchase and neither do you.
• Why exactly does Sam need three TVs anyway, and who the hell is Hisense?