What is Search Intent?
Search intent is the reason behind a user’s search on a search engine, and it’s one of the most important considerations in devising an effective SEO strategy. Search intent is…
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13 Essential Marketing Tips for Dentists
Marketing your dental practice is tough when you’re competing with at least 18,000 others in the field. Whether you’re in general dentistry, kids dentistry, cosmetic dentistry, orthodontia, prosthodontia, or you’re…
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15 Fresh Marketing Tips for Private Schools
Private schools in Australia must constantly compete for attention, striving to distinguish themselves in a market brimming with choices. Beyond just academic excellence, parents and guardians are seeking institutions that…
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The Best Marketing Tools & Tech for Health & Beauty Clinics
The health and beauty industry is dynamic and competitive. The skincare market alone was valued at $1.3 billion in 2021 and is expected to grow at a compound annual growth…
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Top Marketing Channels for Cosmetic Clinics in 2023
If you Google ‘best marketing channels for cosmetic clinics’ online, you’ll literally be bombarded with suggestions. From old-school methods like billboards and magazines to new trends like digital platforms and…
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Inspiring Content Marketing Ideas for Aesthetic Clinics
Not all content hits the mark, especially in the cosmetic industry. So when it comes to cosmetic clinic marketing, you can’t just wing it. There’s a science to it, and…
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11 Great Marketing Tips for Cosmetic Clinics
With a market revenue amounting to a staggering $10.07 billion in 2023 and an expected annual growth rate of 2.76% from 2023 to 2027, the beauty and personal care industry…
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How to Write for SEO
There’s an old SEO joke. (It’s not very funny.) “An SEO copywriter walks into a bar, a tavern, watering hole, pub, grill, public house, bartender, drinks, wine, liquor…” Whilst not…
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Slip, Slop, Slap (How one of Australia’s all-time great ad campaigns slipped up)
In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…
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Subdirectories vs Subdomains in 2022
Subdirectories vs subdomains – which are better? This is one of the perennial debates in the SEO community. Our answer? Also a perennial favourite in the industry: it depends. In…
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