The Art of Crafting an Irresistible Call to Action
There’s one small element that holds the power to make or break your marketing efforts: the Call to Action (CTA). It’s the bridge between passive browsing and active engagement, turning…
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What is structured data?
Structured data is code we can add to web pages to help search engines better understand the content. It allows us to tag specific content elements to tell search engines…
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Our Ultimate Guide to SEO
SEO, or search engine optimisation, is the set of processes used to improve the visibility of a website in search engines such as Google, Yahoo or Bing. The more visible…
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What is E-E-A-T for SEO?
E-E-A-T is a set of metrics Google considers in determining whether the content on a website is high-quality, and it’s been a subject with quite a lot of buzz in…
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Google is Deindexing Pages – What’s The Impact? And How to Fix It?
Has Google been deindexing your pages recently? This can be a frustrating issue for website owners, but it’s usually a fixable one. Here, we’ll take you through the basics of…
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What is Search Intent?
Search intent is the reason behind a user’s search on a search engine, and it’s one of the most important considerations in devising an effective SEO strategy. Search intent is…
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13 Essential Marketing Tips for Dentists
Marketing your dental practice is tough when you’re competing with at least 18,000 others in the field. Whether you’re in general dentistry, kids dentistry, cosmetic dentistry, orthodontia, prosthodontia, or you’re…
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15 Fresh Marketing Tips for Private Schools
Private schools in Australia must constantly compete for attention, striving to distinguish themselves in a market brimming with choices. Beyond just academic excellence, parents and guardians are seeking institutions that…
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The Best Marketing Tools & Tech for Health & Beauty Clinics
The health and beauty industry is dynamic and competitive. The skincare market alone was valued at $1.3 billion in 2021 and is expected to grow at a compound annual growth…
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Top Marketing Channels for Cosmetic Clinics in 2023
If you Google ‘best marketing channels for cosmetic clinics’ online, you’ll literally be bombarded with suggestions. From old-school methods like billboards and magazines to new trends like digital platforms and…
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