If you Google ‘best marketing channels for cosmetic clinics’ online, you’ll literally be bombarded with suggestions. From old-school methods like billboards and magazines to new trends like digital platforms and…
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Not all content hits the mark, especially in the cosmetic industry. So when it comes to cosmetic clinic marketing, you can’t just wing it. There’s a science to it, and…
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With a market revenue amounting to a staggering $10.07 billion in 2023 and an expected annual growth rate of 2.76% from 2023 to 2027, the beauty and personal care industry…
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There’s an old SEO joke. (It’s not very funny.) “An SEO copywriter walks into a bar, a tavern, watering hole, pub, grill, public house, bartender, drinks, wine, liquor…” Whilst not…
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In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…
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Subdirectories vs subdomains – which are better? This is one of the perennial debates in the SEO community. Our answer? Also a perennial favourite in the industry: it depends. In…
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Google Search Console is a free service offered by Google that helps you and your SEO team to monitor issues related to your website’s presence in the search results. Your…
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When you open your search engine and enter a query, you’re not searching the entirety of the internet. You’re only searching what Google, or your other favourite search engine, has…
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Did you know that despite dedicating time and resources to creating a killer content strategy, 70% of marketers fail to turn that strategy into an actionable content plan? At its…
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Competition within the Australian market for new home builders is fierce and with an increasing amount of consumer research now conducted online, well before ever coming into contact with your…
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