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Retargeting and remarketing are both digital marketing strategies that involve re-engaging customers who have looked at your content before, but they find your customers in different ways. There tends to…

Great content marketing is the key to capturing an audience for most industries, and the home-building sector is no exception. Whether you’re in custom home design, renovations, tiny home construction,…

There’s one small element that holds the power to make or break your marketing efforts: the Call to Action (CTA). It’s the bridge between passive browsing and active engagement, turning…

Structured data is code we can add to web pages to help search engines better understand the content. It allows us to tag specific content elements to tell search engines…

E-E-A-T is a set of metrics Google considers in determining whether the content on a website is high-quality, and it’s been a subject with quite a lot of buzz in…

Has Google been deindexing your pages recently? This can be a frustrating issue for website owners, but it’s usually a fixable one. Here, we’ll take you through the basics of…

Search intent is the reason behind a user’s search on a search engine, and it’s one of the most important considerations in devising an effective SEO strategy. Search intent is…

Marketing your dental practice is tough when you’re competing with at least 18,000 others in the field. Whether you’re in general dentistry, kids dentistry, cosmetic dentistry, orthodontia, prosthodontia, or you’re…