Private schools in Australia must constantly compete for attention, striving to distinguish themselves in a market brimming with choices. Beyond just academic excellence, parents and guardians are seeking institutions that…
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The health and beauty industry is dynamic and competitive. The skincare market alone was valued at $1.3 billion in 2021 and is expected to grow at a compound annual growth…
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If you Google ‘best marketing channels for cosmetic clinics’ online, you’ll literally be bombarded with suggestions. From old-school methods like billboards and magazines to new trends like digital platforms and…
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Not all content hits the mark, especially in the cosmetic industry. So when it comes to cosmetic clinic marketing, you can’t just wing it. There’s a science to it, and…
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With a market revenue amounting to a staggering $10.07 billion in 2023 and an expected annual growth rate of 2.76% from 2023 to 2027, the beauty and personal care industry…
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Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects…
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There’s an old SEO joke. (It’s not very funny.) “An SEO copywriter walks into a bar, a tavern, watering hole, pub, grill, public house, bartender, drinks, wine, liquor…” Whilst not…
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In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…
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Subdirectories vs subdomains – which are better? This is one of the perennial debates in the SEO community. Our answer? Also a perennial favourite in the industry: it depends. In…
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:Do loyalty programs improve loyalty?Can loyalty programs increase growth?What is the…
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