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- August 4, 2023

The Best Marketing Tools & Tech for Health & Beauty Clinics

The health and beauty industry is dynamic and competitive. The skincare market alone was valued at $1.3 billion in 2021 and is expected to grow at a compound annual growth…

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- July 14, 2023

Top Marketing Channels for Cosmetic Clinics in 2023

If you Google ‘best marketing channels for cosmetic clinics’ online, you’ll literally be bombarded with suggestions. From old-school methods like billboards and magazines to new trends like digital platforms and…

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- July 14, 2023

Inspiring Content Marketing Ideas for Aesthetic Clinics

Not all content hits the mark, especially in the cosmetic industry. So when it comes to cosmetic clinic marketing, you can’t just wing it. There’s a science to it, and…

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- July 13, 2023

11 Great Marketing Tips for Cosmetic Clinics

With a market revenue amounting to a staggering $10.07 billion in 2023 and an expected annual growth rate of 2.76% from 2023 to 2027, the beauty and personal care industry…

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• Article

- December 2, 2022

How to Write for SEO

There’s an old SEO joke. (It’s not very funny.) “An SEO copywriter walks into a bar, a tavern, watering hole, pub, grill, public house, bartender, drinks, wine, liquor…” Whilst not…

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• Article

- August 16, 2022

Slip, Slop, Slap (How one of Australia’s all-time great ad campaigns slipped up)

In his book Insanely Simple: The Obsession That Drives Apple’s Success, Ken Segall recounts a career working with the late great Steve Jobs. As Segall tells it, Steve Jobs had…

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- August 12, 2022

Subdirectories vs Subdomains in 2022

Subdirectories vs subdomains – which are better? This is one of the perennial debates in the SEO community. Our answer? Also a perennial favourite in the industry: it depends. In…

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