7 Key Features of a Lead-Generating Website
In the digital age, your website isn’t just a website. It is a valuable business tool that turns prospects into customers. Or, at least, it can be if it has…
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17 Powerful Examples of Artificial Intelligence in Use Today
“Artificial Intelligence” is actually advanced machine learning software that uses behavioural algorithms to conform to human likes and dislikes. While in reality, these machines aren’t getting smarter, their capabilities are…
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Avoid Google Adwords Budget Blow Out – Manage Your Negative Keywords
One of my favourite speakers, Avinash Kaushik, relates a story of an advertiser who was selling ‘Night Stands’ through AdWords. They were getting excellent click volume, and maxing out their…
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Join Our Team – Marketing Coordinator (Part Time)
About Us BizWisdom is a boutique digital marketing agency based in South Melbourne. We offer a fresh approach to digital media buying, Google Adwords management and search engine optimisation, combining…
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7 Common Marketing Mistakes to Avoid
MISTAKE #1: Trying to be Everything to Everyone You simply can’t be everything to everyone. Instead, clearly define your target audience and work at being the best solution for your…
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3 Essential Books To Read Before Starting Your New Business… and when you should read them
The Primer: The Bootstrapper’s Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money Author: Seth Godin Have you got an idea for starting a…
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The Blockbuster Effect… Resist Digital Transformation and Risk Extinction
To really understand the impact of digital integration with society and commerce we need to go back to a time before smartphones, before the Internet of things and before Facebook.
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3 Business Tactics Designed to Help You Stay Relevant In the Digital Age
Digital adoption is no longer just an add-on feature to existing channels. Rather, many features of the customer experience are digital by default. Perhaps ten years ago you could have…
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Drive More Leads With These Top 5 AdWords Phone Conversion Techniques
A call has five to ten times more value than an online form fill, because callers are at the bottom of the funnel and because its potentially easier for you…
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6 Never Fail Ways to Amplify Your Marketing Message
I recently received a question on Twitter from a fellow marketer, looking for ways to grow their voice and amplify the message of their brand. It was a great question and…
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